Reframing a sustainability platform.

Countdown

Gearing up for their first event since 2019, Countdown came to us for a new bold direction for their 2022 tradeshow. They wanted to energise staff, suppliers and producers about their sustainability platform.

We reframed this under the Green is Good theme and connected it to the internal engagement identity we had developed.

Green is Good slogan on leaf.
Good for People slogan with photo of a young child holding a child.
Photo of lady picking oranges with the Good products slogan.
Good for the planet slogan on a photo of a beautiful New Zealand coastline.
Cyclic diagram of the Green is Good brand.
Photo of person holding honey comb slide with bees on it.
Countdown Green is Good iconography.
Countdown Green is Good card mock ups.
Countdown Green brand guidelines.
Countdown Green is Good t-shirt.
Countdown Green is Good tote bag.
Countdown Green is Good lanyard and trade show pass.
Three vertical banners hanging from the ceiling, each with a different environmental or social message, displaying images of bees on honeycomb, a woman and a child enjoying a snack, and a close-up of a fern leaf.

We used iconography to communicate their three core pillars; Products, People and the Planet, with support from vibrant photography that focussed on a wholesome and aspirational portrayal of our natural world and people. The direction was rolled out across both digital and physical applications to a resoundingly positive response which made for Countdown’s most successful tradeshow yet.

Countdown Green is Good trade show talk panel.
High angle photo of the Countdown Green is Good trade show stand.
Close up photo of the Countdown Green is Good trade show stand.
Point of view photo of the Countdown Green is Good trade show stand.
Photo of Countdown Green is Good trade show event.
Visual overview of the Countdown Green is Good brand assets.