DOMINGOS

Packaging that captures the memories of Mexican summers.

Close your eyes and picture Mexico. Sizzling white-sand beaches, shimmering waves that shift with the tide and sun-soaked days that slip into music-filled nights. That’s the essence of the Yucatán Peninsula – and the inspiration behind Agave Tequila Soda brand, Domingos.

Named for its easygoing nature, Domingos translates to “Sundays”, a sacred day for a different reason in Jalisco, Mexico, where the agave is grown and harvested. The brand invites drinkers to live the dream by drinking Domingos, celebrating the warmth and rhythm of a Mexican summer all year round.

A red poster with white stylized text promoting Agave Soda, describing it as containing tequila with blood orange and pomegranate. To the right, a woman is lying in a hammock at the beach, with palm leaves surrounding the scene and the ocean visible in the background.
A clear glass bottle of agave soda with a red cap, containing a yellow beverage, tilted upward against a white textured background, featuring a red label that says "Domingos" and notes the drink contains tequila with blood orange and pomegranate.
A glass bottle of agave soda with a green cap, labeled with green and white text, containing a light-colored fizzy beverage, on a white textured surface.
A clear glass bottle of agave soda with a yellow cap, labeled 'Pomping' with flavor notes of prickly pear and peach, on a white textured surface.
A promotional image with a background of an agave field and a red textured background showing a person harvesting agave plants. The text highlights tequila ingredients and Mexican flavours.
A red box of Domingos Agave Soda with white and red text, and a clear glass bottle of the same soda showing a red label with white text describing a beach scene and the drink's flavour.

It’s a relaxed outlook on life: an invitation to slow down, step away from the day-to-day and savour something delicious. Inside, Domingos tastes like a mini-break in a bottle; our job was to capture that same feeling on the outside.

Inspired by a vintage Mexican aesthetic, we blended nostalgic design cues with a modern-day twist to stand out in a crowded chiller. Distressed typography, sun-washed colourways, and emotive, transportive language come together to evoke that laid-back, sun-soaked spirit – even before the first sip.

Colorful bottle caps with the Domino's logo and slogans, arranged on a white wall, alongside a red poster with bold white text that reads, "Lay Back, Put Your Feet Up & Sip Away."
A person walking in front of a large colourful poster display promoting a tequila brand called Domingos, with images of the product, nature scenes, and text about tequila flavors and slogans.