Floridays

Packaging to evoke endless summer days.

Meet a summer standout among wine coolers. Refreshing and vibrant, Floridays captures the essence of carefree beachside moments, setting it apart in a crowded beverage market. This is a cooler way to drink wine.

Inspired by endless summer days, crafted in Aotearoa, Floridays is the drink for those who embrace sunshine moments. Packed with refreshing flavour, Floridays celebrates the joy of simple pleasures.

Pink background with large green leaves and the word 'floridays' in white text.

We devised a messaging and packaging approach to evoke sensations of sun-soaked shores through vibrant visuals and compelling storytelling. Floridays embodies the laid-back energy of endless summers, transporting consumers from everyday routines to beachside bliss, creating a distinctive presence on-shelf, online, and in-hand.

With a playful nod to the 80’s wine cooler era, we established a foundational summer aesthetic through a vibrant colour palette and lively typography. Iconography, inspired by coastal elements, and tactile packaging finishes complete a versatile brand system - delivering visual appeal and sensory delight at every touchpoint.

Seven cans of wine cooler arranged in a row on pink background, alternating pink and green labels with the word 'floridays' and flavors listed.
Two boxes of Florida's Wine Coolers, one with a pink and green design featuring flavors like Pinot Gris, White Peach, and Pear, and the other with pink and green design featuring flavors like Rosé, Watermelon, and Pink Grapefruit, placed on a pastel green surface against a plain white background.
A 250 mL can of Floridays wine cooler with a pink, green, and white design, labeled with flavors including rosé, watermelon, and pink grapefruit, containing 5% alcohol.
Pink background with a green diamond-shaped graphic featuring a white sunset icon and the phrase "Every sip is a sunset" in white text.
A box of Florida's Wine Coolers with 10 cans inside, along with three individual cans outside the box. The cans and box are decorated with pink and green labels featuring a large pink peach shape and the brand name 'floridays'. The cans list flavors such as rosé, watermelon, pink grapefruit, white peach, and pear. The cans and box indicate 5% alcohol by volume and 250 ml each.
A vintage champagne coupe glass with a gold tint sitting on a pink surface with pink and green coasters labeled 'holidays'.
A person wearing a white shirt and pink pants carrying a green tote bag with pink peach shapes and the word 'floriday' written on it, along with the phrase 'Every sip is a sunset'.
A can of floridays wine cooler is being poured into a glass against a pink and white background, with a green and pink label, and a green left side with white text promoting floridays summer drinks.
Two hands holding cans of Floridaays Wine Cooler, with one can pink and green labeled 'Pinot Gris, White Peach, Pear' and the other green and pink labeled 'Rosé Watermelon Pink Grapefruit', clinking against a plain white background.
A cylindrical can with a pink label featuring large green and pink abstract shapes. The label reads "Florida's" at the top, and "Wine Cooler" in the middle. Below that, it lists "Pinot Gris, White Peach, Pear," and states "5% Alc/Vol 250 mL" near the bottom.
A green background with a white irregular shape in the center. Inside the shape, there is a stylized sun with eight rays, three wavy lines below it, and the phrase "Make every day flordays" written in green text.
Three outdoor advertisement panels. The left panel shows a hand pouring wine onto a glass-shaped can, labeled 'Florida's Wine Cans.' The middle panel contains green background text promoting Florida-day-themed drinks, including wine infusions with fruit. The right panel features a pattern of cans labeled 'Florida's Wine Cans' with green and pink backgrounds, on a pink backdrop.