Born from a kitchen-bench experiment in natural skincare, Koko Body grew into a beloved brand with a loyal following. But after five years, it had outgrown its beginnings. The story that once felt personal and handmade now needed depth and direction - something that could speak to a new generation of wellbeing seekers without losing the intimacy that made it special.

Our Thinking

Modern self-care isn’t about quick results; it’s about rhythm. People crave small, grounding rituals that bring presence into the everyday. By shifting from a focus on product to a celebration of practice, Koko Body could reconnect with its audience on an emotional level - turning skincare into a mindful experience.

Koko Body

Reimagining the Ritual of Renewal

A projection screen on the left with the text "Let your self-care be a ritual" and a minimalist design. To the right, a woman floating peacefully in a lake or pond, with her eyes closed and surrounded by a natural, green landscape.
KOKO Body skincare products including face moisturizer, face cleanser, face serum, body oil, and face masks arranged on a neutral background with a piece of driftwood and stone.

What We Did

We reframed Koko Body around a single invitation: Let your self-care be a ritual. Three hero rituals - Balance, Renew and Nourish - became intuitive pathways for self-care, each tied to a distinct mood and scent family. The new identity expressed this calm, centred philosophy through a rhythmic wordmark, earthy, sun-baked palette and radial icons and tactile illustrations.

Every detail was designed to breathe - to evoke the same sense of stillness and flow that sits at the heart of the brand.

The Result

The revitalised Koko Body feels both grounded and elevated - a brand that invites pause, not performance. Its design language transforms daily skincare into something more: a micro-meditation that restores both surface and soul.

Design with three circular pattern graphics labeled 'Nourish,' 'Balance,' and 'Renew' on a dark green background.
Green promotional flyer for Koko Body with sleek gold logo and text encouraging self-care ritual, resting on a smooth stone with shadow.
A green card featuring a white line drawing of a woman in a yoga pose with arms outstretched, surrounded by radiating lines and stars. The card has an inspirational message about stretching and awakening the body, and is labeled 'KOKO BODY'.
Two minimalistic cards with black and gold designs from KOKO BODY, featuring line art and calming messages about self-care and deep breaths, placed on a dark background.
  • An illustration of a woman sitting cross-legged with arms outstretched in a yoga pose, surrounded by rays, a crescent moon and stars, with the words 'NOURISH' at the top and a calming message below.
  • Illustration of a woman in yoga pose with arms extended, rays emanating from her and stars above and below, with the word 'RENEW' and a message about stretching to ease tension and awaken the body.
  • Illustration of two hands framing a spiral with rays emanating from it, with the word "BALANCE" at the top. Text below reads: "Step outside for a few deep breaths in natural light to wake up your body."
  • A line art illustration of a woman kneeling with her eyes closed and hands resting on her thighs, surrounded by radiating lines and decorative stars, labeled 'BALANCE'. Below, a caption reads, 'Take a short walk at sunset to transition from the day into the evening.'
  • A white line drawing of a hand with a star tattoo on the wrist, pressing an index finger to a glowing circle, surrounded by radiating lines. The background is dark green. The word "NOURISH" is at the top and a caption at the bottom reads: "Apply your skincare products mindfully, taking time to press them into the skin with intention."
  • Line drawing of a woman with closed eyes, long hair, lying down with arms raised, surrounded by radiating lines, with text 'RENEW' and a caption about taking a bath for hydration and restorative experience.
  • Illustration of two hands holding a candle with rays emanating from it, creating a calming and cocooning atmosphere, with the word 'RENEW' at the top and a caption below that reads, 'Let the soft flicker of a candle create a cocooning, calming atmosphere.'
  • Illustration of a woman with long hair and closed eyes, holding her hands in a prayer position, surrounded by radiating lines. The word BALANCE is above her and a caption below says, 'Play a short, upbeat playlist while getting ready to set the tone for the day.'
  • Line drawing of a woman standing barefoot with arms raised, surrounded by radiating lines and flying birds, with text "NOURISH" at the top and the phrase "Step outside barefoot for a few deep breaths, connecting with the ground beneath you" below.
Image of KOKO BODY skincare products on a beige background with green and brown textured backgrounds, and illustrations of face and body shapes with radial lines.
Open skincare box with the lid reflecting a blurry landscape, and instructions on the inner side for applying face serum for radiant skin.
Collection of KOKO BODY skincare products including face mask, face cleanser, face serum and body oil arranged on a beige surface with a rock and a piece of driftwood.
Four circular logos on a green background, each with text and a line drawing. The top left logo says "Cruelty Free" with a heart made of radiating lines. The top right says "Goodness of Nature" with a leaf icon. The bottom left says "Made in New Zealand" with a stylized fern leaf. The bottom right says "Vegan Friendly" with a plant with three leaves.
A black jar of KOKO BODY face mask with green label, placed on top of a weathered wooden post against a plain background.
Website homepage for KOKO BODY skincare brand, featuring a woman applying a moisturizer to her arm, with product image of face mask on a piece of wood, and green background with product description and list of skincare products.
A digital advertisement for KOKO BODY skincare products set against a tranquil outdoor background of lake and trees. It features four panels with smooth, earthy tones and imagery of a woman applying skincare, a face serum, a woman relaxing in the water and a graphic design element. The text promotes relaxation, hydration, and mindful stretching.
A collage of images promoting self-care and skincare products from KOKO BODY, including scenes of a woman floating in a lake, skincare products, a woman applying cream, and calming natural scenes with text encouraging relaxation, mindful stretching and ritualistic self-care.