Born from a kitchen-bench experiment in natural skincare, Koko Body grew into a beloved brand with a loyal following. But after five years, it had outgrown its beginnings. The story that once felt personal and handmade now needed depth and direction - something that could speak to a new generation of wellbeing seekers without losing the intimacy that made it special.
Our Thinking
Modern self-care isn’t about quick results; it’s about rhythm. People crave small, grounding rituals that bring presence into the everyday. By shifting from a focus on product to a celebration of practice, Koko Body could reconnect with its audience on an emotional level - turning skincare into a mindful experience.
Koko Body
Reimagining the Ritual of Renewal
What We Did
We reframed Koko Body around a single invitation: Let your self-care be a ritual. Three hero rituals - Balance, Renew and Nourish - became intuitive pathways for self-care, each tied to a distinct mood and scent family. The new identity expressed this calm, centred philosophy through a rhythmic wordmark, earthy, sun-baked palette and radial icons and tactile illustrations.
Every detail was designed to breathe - to evoke the same sense of stillness and flow that sits at the heart of the brand.
The Result
The revitalised Koko Body feels both grounded and elevated - a brand that invites pause, not performance. Its design language transforms daily skincare into something more: a micro-meditation that restores both surface and soul.
