Nutiani

Unlocking nutrition's potential.

The global markets for health and wellbeing are growing at 6% per year and worth US$66 billion. As a leader in nutrition science and dairy innovation, Fonterra partnered with Hula to create a brand that would unlock the potential opportunities in the global wellbeing space.

We developed the brand strategy, brand name, brand identity and communication approach that enabled and accelerated this opportunity. Nutiani uses cutting edge science to unlock the potential of natural ingredients and the identity uses colour, shape, illustration and imagery to position Nutiani as an innovation brand.

Visual overview of Nutiani brand assets
Nutiani Physical Wellbeing hero photo
Nutiani Mental Wellbeing hero photo
Nutiani Inner Wellbeing hero photo
Physical Wellbeing photo shoot
Personal trainer assisting her client in Nutiani photo shoot.
Senior man meditating for Nutiani brand photo shoot.
Close up of topless man's torso flexing his bicep in Nutiani shoot.
A visual write up on Healthy Ageing.
A woman in a frozen sprint position with balance icon pointing to her torso in Nutiani shoot.
Man meditating for Nutiani shoot.
Visual write up about how Nutiani creates prebiotics for gut and sleep health.

Grounded in the science of the human body, Nutiani is driven by the restless pursuit of nutrition’s potential to help consumers live longer, healthier lives. The identity system is restless and confident to reflect the brand’s personality and positioning as an innovation brand offering end-to-end solutions.

Nutiani brand guidelines.
Nutiani iconography overview.
Nutiani Brand shoot - unlocking nutrition mockup.
Close up shot of Nutiani Stress Management drink
Shot of Nutiani print book.
Close up shot of Nutiani High Protein Mango supplement.
Shot of Nutiani website on a tablet device.

Now that Nutiani has launched, the brand team will focus on providing a suite of solutions to customers via a combination of wellbeing nutrition products, concepts and services that leverage Fonterra's intellectual property and investments in research.

Shoot of Nutiani print book across several pages.
Mock up of a Nutiani poster.
Nutiani Facebook social post on a cellular device.
Photo of the Nutiani website on a laptop device.