Elevating communications with impact.

Services

Campaign Strategy
Campaign Identity
Campaign Messaging
Campaign Rollout
Copywriting

Client

Toitū

Toitū Envirocare provide New Zealand's leading carbon certification programme, science-based tools and evidence to help organisations shift their impact on the climate and environment from negative to positive, at pace. A mission that deeply resonates with Hula’s values.

Sunset over snow-capped mountains with a quote about caring for the land and people.
Title slide with the text 'Pathway to Net Zero Certification Updates 2023' on a blurred, colorful background.

We worked collaboratively with our client to develop the Toitū identity and elevate the programme across a number of physical and digital channels. We used the Toitū Awa device in new ways to frame content and amplify messaging helping to deliver a clearer positioning for the brand. We also developed a new range of imagery, a refreshed icon suite and a messaging framework that was bolder and more emotive.

A two-column graphic with a black left column containing white text discussing climate change urgency and action, and a right column featuring a scenic mountain landscape at sunset with a quote about urgency and teamwork for addressing climate change.
Icons over a mountain landscape showing weather patterns, navigation, wind, precipitation, environmental metrics, and sound.
Infographic illustrating the cycle for Toitū Carbon Marks, including steps: assess, transition, report, go beyond, certify, market, implement, plan, and agree, with icons and descriptions on a black background.
A smartphone displaying a social media post about climate certification with promotional content and a registration link. Next to the phone are two graphic designs with climate leadership questions and messages, one in pink and one in black.
A person holding a foldable tablet displaying the Toitū environmental certification message with a scenic landscape in the background.
Email titled 'Pathway to zero carbon' with updates about Toitū carbon certification program, featuring sections on key program changes, trailblazers, and next steps, with images of sunset, beach, and ocean.
Three wooden pedestals in front of a scenic nature background with mountains and grassy landscape. Behind them are three vertical banners with Toitū messages about reducing carbon emissions, net zero carbon, and climate positivity.

The identity was deployed across programme collateral, social channels, customer communication tools and events to coincide with changes to the certification programme and a refreshed marketing effort. With a clearer, refreshed identity, Toitū is now well positioned for the future.

Digital tablet displaying a report with diagrams and text related to value chains, emissions, and sustainability, including circular diagram of logistics process and chart on hidden emissions.
An iPad displaying a report page titled 'Phase One - Manage and Reduce Greenhouse Gas Emissions' with a bar chart illustrating carbon emission reduction pathways from current levels to net zero by 2050, accompanied by explanatory text.
Collection of Toitū presentation slides focused on carbon emissions and climate change management, with diagrams, charts, and text on topics such as managing greenhouse gases, reduction strategies, and emissions assessment.
A mountainous landscape with rolling hills and a cloudy sky, overlaid with the text: "Our mokopuna should inherit this whenua in a better state than it is now."