Elevating communications with impact.

Toitū

Toitū Envirocare who provide NZ’s leading carbon certification programme, science-based tools, actions and evidence to help organisations shift their impact on the climate and environment from negative to positive, at pace. A mission that deeply resonates with Hula’s values.

Comparison of two mathematical expressions with brackets, one on a light gray background and the other on a black background.
A mathematical expression showing the sum of two integrals, each with a differential 'dx', enclosed within curly braces.
Sunset over snow-capped mountains with a quote about caring for the land and people.
Title slide with the text 'Pathway to Net Zero Certification Updates 2023' on a blurred, colorful background.

We developed a number of communication tools which were deployed across a range of marketing applications. Harnessing the brand system and making core elements work harder across striking visual executions. We also developed a range of new icons which allowed for clarity across complex communications.

A two-column graphic with a black left column containing white text discussing climate change urgency and action, and a right column featuring a scenic mountain landscape at sunset with a quote about urgency and teamwork for addressing climate change.
Icons over a mountain landscape showing weather patterns, navigation, wind, precipitation, environmental metrics, and sound.
Infographic illustrating the cycle for Toitū Carbon Marks, including steps: assess, transition, report, go beyond, certify, market, implement, plan, and agree, with icons and descriptions on a black background.
A smartphone displaying a social media post about climate certification with promotional content and a registration link. Next to the phone are two graphic designs with climate leadership questions and messages, one in pink and one in black.
A person holding a foldable tablet displaying the Toitū environmental certification message with a scenic landscape in the background.
Email titled 'Pathway to zero carbon' with updates about Toitū carbon certification program, featuring sections on key program changes, trailblazers, and next steps, with images of sunset, beach, and ocean.
Three wooden pedestals in front of a scenic nature background with mountains and grassy landscape. Behind them are three vertical banners with Toitū messages about reducing carbon emissions, net zero carbon, and climate positivity.

We developed a number of communication tools which were deployed across a range of marketing applications. Harnessing the brand system and making core elements work harder across striking visual executions. We also developed a range of new icons which allowed for clarity across complex communications.

Digital tablet displaying a report with diagrams and text related to value chains, emissions, and sustainability, including circular diagram of logistics process and chart on hidden emissions.
An iPad displaying a report page titled 'Phase One - Manage and Reduce Greenhouse Gas Emissions' with a bar chart illustrating carbon emission reduction pathways from current levels to net zero by 2050, accompanied by explanatory text.
Collection of Toitū presentation slides focused on carbon emissions and climate change management, with diagrams, charts, and text on topics such as managing greenhouse gases, reduction strategies, and emissions assessment.
A mountainous landscape with rolling hills and a cloudy sky, overlaid with the text: "Our mokopuna should inherit this whenua in a better state than it is now."