A new brand
for the home
of documentary storytelling.

Services

Brand Strategy
Brand Identity
Brand Rollout
Copywriting

Client

Doc Edge

We developed a brand identity that demonstrates what Doc Edge does with structure and a strong opinion. The identity uses a linear device that allows them to frame content and present an opinion about the power of documentary film-making.

Deployed across physical, digital and social channels, this identity flexes and adapts to connect Doc Edge with a diverse audience.

A polar bear standing on ice amid melting ice sheets and water, with sunlight reflecting on the water. Overlaid text states, 'Documentaries prove that the climate is changing.' with the Doc Edge logo.
A working visual of the words "doc edge" inside a black rectangular outline, with grey repeating "ee" in the background.
Blank document template with the words 'doc edge' in the lower left corner and instructions for logo movement. Grey background with black borders.
Close-up of a woman with short hair, green eyes, and a serious expression, with a green tint and a white rectangular overlay containing the text 'doc edge'.
A reflection of Donald Trump in a mirror, facing himself, with a text overlay that reads 'Documentaries prove that science can make or break an election.' The logo 'doc edge' is at the bottom left corner.
Black tote bag with white and green text about documentary film festival.
Black T-shirt with white text and graphic design promoting document sideways.
Two smartphones displaying promotional posters for the Doc Edge documentary festival, with event details and images of abstract art and a man in a suit.
A tablet displaying the homepage of the Doc Edge festival website, featuring a woman seated with her hands on her lap, a black navigation bar at the top, and several images of people using laptops and phones below.
Banner for doc edge festival featuring swirling green graphic with white framed text that says 'A documentary festival like no other' and smaller text with logo 'doc edge festival' in green and white.
A large billboard advertising documentaries at the Doc Edge Festival, featuring a woman with blue hair and colorful clothing. The scene is at dusk with vehicle lights and street signs visible.
Three posters on a wall promoting the Doc Edge documentary film festival, with each poster framed in yellow, green, and yellow respectively.
Open magazine showing pages with film and documentary listings, including titles, descriptions, images, and screening details for 'Kingdom of Silence,' 'Misha and the Wolves,' 'The New Corporation,' and 'MLK/FBI'.
Open magazine displaying four pages with various photographs and text. The left page shows a close-up of a person's face with a contemplative expression. The top right page features a woman in a yellow raincoat holding a sign that reads 'Strike for Climate,' with people bowing on a beach behind her. The bottom right page is divided into two sections: the left shows a man in a jungle with a distressed expression and the right displays a boat in the ocean with overlaid text reading 'The Sea Decides.'
Magazine open to a two-page spread with black background. The left page has large white text stating 'Documentaries reveal the truth behind deception.' The right page features a close-up image of a smoking cigarette with gray smoke rising, also on a black background.
Black program flyer for the 16th International Film Festival called 'Doc Edge Festival' with white and green text and a minimalistic design.