Designed to bring people together.

Services

Brand Story
Brand Identity
Copywriting
Animation

Client

Gather Creative Recruitment

With the shift from Portfolio to Gather, Gather Creative Recruitment enlisted us to craft a bold, friendly, and evolving identity to reflect their new venture.

The design system of pathways reflects strong connection and relationships, and interact together to communicate Gather's purpose of bringing the right people together.

A grid of 9 colorful squares displaying the logo 'gatcher' with the tagline 'CREATIVE RECRUITMENT'. The logo and background colors vary in each square, including purple, yellow, navy, blue, pink, orange, and purple shades.
Graphic design with words 'Pathways created from the wordmark' and stylized, overlapping text.
A graphic with a large yellow question mark on a purple background, and white text that says 'We find the right people.'
Colorful graphic with purple, pink, yellow, and orange stripes and text that reads 'Leading you on the right path.'
Dark blue background with light purple and darker blue geometric shapes. White text reads 'Bringing people together.'
Three colorful promotional posters on a wall with vertical lines. The first poster says "Leading you on the right path." with a large orange arrow pointing down. The second poster features abstract shapes in yellow, blue, and purple with the text "Bringing people together." The third poster has a yellow background with the text "Finding the right people." and a small logo at the bottom left that says "Gather Creative Recruitment."
A person holding a smartphone displaying an Instagram profile with various colorful recruitment-related posts.
Mobile phone screen showing a recruitment post for a Design Director in Auckland with a purple background, white text, and orange buttons, alongside two detailed descriptions of the role on colorful cards.
A navy blue background with a quote in large white font: "Caro's not just focused on filling positions, but rather creating long-lasting partnerships that benefit both parties." Below the quote, in smaller white text, it says: "Sylvia Perez, Account Director." Yellow quotation marks are at the top left and bottom right corners.
Person holding a tablet displaying a website with the word 'GATHER' in large purple letters, and the phrase 'CREATIVE RECRUITMENT' underneath, on a yellow background.
Three colorful brochures stacked, with the top yellow brochure reading "Gather" and "Bringing people together." in bold text.
Purple T-shirt hanging on a wooden hanger with yellow text that says 'GATHER' and smaller text below that says 'CREATIVE RECRUITMENT'.
Business cards for a creative recruitment company named Gather, with two designs featuring bold logos and contact information, and two colorful cards with the names Annie McCulloch and Caro Armstrong, including their roles, phone numbers, emails, and website.
A wrapped gift box with a predominantly purple and peach abstract pattern and a black tag attached that reads, 'We are better together.'
A collage of images promoting a creative recruitment company called Gather. The collage includes the Gather logo, a quote about creating long-lasting partnerships, a phone displaying the Gather website, a stack of colorful promotional booklets, and information about a job opening for a Design Director in Auckland. There are also sections highlighting typography options and a promotional slogan, all set against colorful backgrounds with bold text.