GoDairy

A brand designed to generate action.

GoDairy is the recruitment and retention arm of DairyNZ, providing information and pathways for those seeking employment in the dairy industry.

We developed an identity that uses intersecting and directional arrows – a simple graphic language based on the concept of ‘Go’.

Go Dairy brand overview.
Workings of Go Dairy typography.
Image of Go Dairy branding across different block-coloured backgrounds.
Go Dairy typography.
Go Dairy arrow illustration workings.
Go Dairy chevron spacing from circle device.
Go Dairy arrow illustration.

Connected to the GoDairy wordmark and new messaging framework, the identity emphasises the positive lifestyle and opportunities that a career in dairy offers. Designed to work in static and motion formats, the identity establishes a positive and playful tone for GoDairy.

Creative writeup of Go Dairy key phrases.
Go Dairy posters.
Go for learning new skills everyday mock up.
Go for the lifestyle mock up.
Go Dairy tote bag.
Go Dairy merch t-shirt.
Go Dairy skateboard wrap.