Designing a journey of transformation, togetherness and growth.

One NZ

With Vodafone returning home to become One NZ, we worked with their team to revolutionise the future of their employee onboarding programme.

We transformed what was a one day event, into a fully immersive and meaningful experience that unfolds over 100 days. Inspiring each new starter and employee with all that One NZ stands for — in ways true to the nature of Aotearoa itself.

A digital presentation slide with a black background, featuring three interconnected circles outlined in green. The text inside the circles highlights a transformative onboarding experience: the first circle says "Creates a natural connection to One.nz," the second says "Reflects the vibrancy of Aotearoa's ecology," and the third says "Feels immersive, welcoming and leading edge."
Close-up of green pine cones attached to tree branches with blurred background and an inspirational quote overlaid that says, 'From the tiniest seeds grow the mightiest trees.'
Progression of a flower from individual growth to collective responsibility to a vibrant, multi-layered, spiral flower arrangement.
A digital wireframe model of a bunch of tropical flowers on a black background.
Colorful abstract light display resembling a spiral floral pattern with green, purple, and white elements against a black background.

The creative idea that guided this work was inspired by the forest of a Te Ao Māori worldview—Growing Together is all about mutual growth, collective responsibility and becoming stronger as one.

By viewing ourselves as a forest growing from seeds to saplings to a mighty ngāhere, we can imagine our critical role in the wider ecosystem—that our growth as an organisation both helps and relies on our team’s growth—and feel a sense of belonging, empowerment and purpose.

A collage of nine images: 1) Mountain landscape with cloudy sky; 2) Close-up of a water droplet on a leaf; 3) Abstract colorful light pattern resembling an eye; 4) Child with glowing dots on face in dark room; 5) Spiral of green plant-like structures with glowing tips; 6) Scientist analyzing data on computer screens with scientific visuals; 7) Forest with moss-covered trees; 8) Person reaching out to the sky outdoors; 9) Woman looking at her phone with a cityscape background.
Multiple floors of a modern office building filled with people standing in long lines along white safety railings, waiting on staircases and on balcony walkways.
Two women hugging each other warmly in a celebratory setting. One woman has long dark hair and is smiling, while the other has curly blonde hair. There are three men in the background, one with glasses and a plaid shirt, and another in a colorful sports jersey. The environment suggests an event or party with a dark background and green lighting.
Person holding a smartphone displaying an image of a kawhai fish with its scientific name Sophora tetraptera on the screen.
A woman with long blonde hair smiling and looking at a smartphone at a booth with other women in the background at a tech or retail event.
A MacBook Pro laptop and an iPhone on a textured surface, both displaying a welcome screen with a green plant and purple lightning accents, greeting Kate and inviting her to start growing together.
A man giving a One NZ presentation on stage with a green background and yellow text, audience seated watching, with plants and curtains in the background.